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La Marina Shopping Centre joins forces with Terra Natura to promote Biodiversity Conservation

La Marina Shopping Centre is joining forces with Terra Natura to promote biodiversity conservation through a large format game aimed at children created exclusively for this action.

La Marina Shopping Centre is joining forces with Terra Natura to promote biodiversity conservation through a large format game aimed at children created exclusively for this action.

The playful activity consists of two large panels located on the shopping centre's ground floor and configured with the La Marina Kids Club characters.

The little ones will have to locate and count the three animals that are hidden throughout the mural. The panels have a QR code with which users can benefit from various advantages, such as discounts and free children's tickets to Terra Natura Benidorm and giveaways for exclusive prizes from Don Dino toy shops.

This collaboration aims to raise awareness of some species' conservation problems among children and their families in a playful way.

Kids playing at La Marina Shopping Centre

Terra Natura Benidorm is a zoo that carries out educational and conservation work favouring the planet's biodiversity through its participation in different international programmes for the reproduction of species in danger of extinction. It recreates the habitats of the supercontinent Pangea and the continents of America, Asia, and Europe.

In this way, La Marina Shopping Centre continues to support local companies and organisations concerned about the welfare of animals and our planet.


La Marina is the leading Shopping and Entertainment Centre in the Marina Baixa region. It is located in Finestrat and is frequently visited by residents from Finestrat, Benidorm, Villajoyosa and nearby towns. It is also very popular with tourists, especially English, German, Russian and Spanish.

 


Press Contact:

Mr. Valentín Fina Oviedo
W. Why Media
E. valentin@whymedia.com