Base sports shop has reopened its doors to the public after the great extension and renovation of its unit at La Marina Shopping Centre, converting its shop into Base Selection.

The entrance of the renovated Base Selection store

With this renovation, the sports fashion offer at La Marina has increased to a total of 5 stores where you can find clothing, accessories and sports equipment from a wide variety of brands and sports: Base Selection, Décimas, Oteros, Sprinter and Sport Zone. 

Base, founded in 1985, is today an essential store in the sports fashion sector. With more than 300 shops throughout Spain, this big company is specialised in football, running and urban fashion. Base Selection focuses on sports fashion with all kinds of accessories and clothing from brands such as Adidas, DC, Nike, New Balance, Reebok, Vans, Puma, Polar, Champion, Converse and many more. Thanks to this significant change, Base has created a flagship shop in La Marina, improving, in addition to the installations, its wide range of products.

Interior of the Base Selection shop

The renovation of the shop has also included an extension of the unit with the collaboration of La Marina, giving the shop a new and improved image that stands out in the corridors of the centre.

Base Selection brings to 14 the number of shops renovated in the Shopping Centre in the last 18 months, which, added to the 13 new openings, point La Marina towards a bright future.

CC La Marina corridor, outside Base Selection store.

La Marina is the leading Shopping and Leisure complex in the region of Marina Baixa. Located in the affluent town of Finestrat, La Marina is frequently visited by both local residents of Finestrat, Benidorm and surrounding towns, but also remains popular with tourists from Spain, England, Germany, France and Russia. The Centre benefits from over one hundred retailers. These include headline brands such as Zara, C&A, Benetton and Ikea. Besides shopping, La Marina also boasts strong restaurant and leisure facilities, many located on their rooftop terrace which offers outdoor seating, children’s activities and great views of the town. 


Press Contact:

Mr. Valentín Fina Oviedo
W. Why Media
E. valentin@whymedia.com