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La Marina has a new image on its 20th anniversary

Centro Comercial La Marina in Finestrat, Alicante has been at the heart of the community since 2000 and, as we celebrate the shopping centre’s 20th year, we are pleased to announce that we are investing in a new brand identity that will be accompanied by ongoing improvements that are planned and being delivered over the next eighteen months.

As many people will be aware, Centro Comercial La Marina in Finestrat, Alicante has been at the heart of the community since 2000 and, as we celebrate the shopping centre’s 20th year, we are pleased to announce that we are investing in a new brand identity that will be accompanied by ongoing improvements that are planned and being delivered over the next eighteen months.

La Marina expects to make a number of announcements over the coming months in relation to interest and investment that the region's leading Centro Commercial (and Retail Park) will be delivering. La Marina has stood the test of time over the last 20 years very well, but as a pivotal part of the community, it is important that La Marina plan for the future and helps create jobs and retains its place as the leading light for shopping, dining and entertainment in Costa Blanca. 

Hugo Fuster, Marketing Manager at Why Media, who is responsible for the delivery of the new brand and ongoing marketing and technology investment at Centro Comercial La Marina comments;  “Born and raised in Finestrat, it is a real pleasure to be part of this exciting project. The new brand identity really brings the centre a new lease of life and we have a raft of innovative new features being integrated into the centre. These include improved WIFI throughout the centre and Retail Park, state of the art digital wayfinding and improved signage. As we take our strategy forward, our plan is to put La Marina back on the map as the leading shopping and leisure centre in the region.”

Part of the new strategy to complement the rebrand will be the development of a new website featuring innovative technology, user-friendly features and strong social media integration, encouraging users to interact with.

Centro Comercial La Marina is the leading shopping and leisure complex in the region of Marina Baixa. Located in the affluent town of Finestrat, Centro Comercial La Marina is frequently visited by both local residents of Finestrat, Benidorm and surrounding towns, but also remains popular with tourists from England, Germany and Spain. The centre benefits from over one hundred retailers. These include headline brands such as Zara, C&A, Benetton and Ikea. Besides shopping, Centro Comercial La Marina also boasts strong restaurant and leisure facilities, many located on their rooftop terrace which offers outdoor seating, children’s activities and great views of the town.