WE OPENED TERRACE 1 WITH GREAT SUCCESS!

The inauguration of Terrace 1 of La Marina Finestrat Shopping Centre took place on Saturday 3rd July with a large number of people who were able to enjoy the wide range of leisure and restaurant options prepared for the event.

Cervecería L´Abadía, una de las nuevas aperturas en la Terraza.

La Terraza has 3100 m2 of recently refurbished space with wonderful views of the skyline of Benidorm and Finestrat. This new space is equipped with shaded areas, a show and live music area, sunbathing areas and a wide range of restaurants. For this, we have the following restaurants: the well-known Mexican restaurant Cantina Mariachi, the Brasería Vaca Vieja, the new tapas bar PanyTapas, the popular Cervecería L'abadia and the charming truck converted into Azotea Bar. These last three opened on the same Saturday 3 July.

With these new openings, Terrace 1 of the CC La Marina is almost fully occupied.

As for the inauguration, it was a great success, with a large influx of people where all the COVID-19 safety and prevention measures were complied with. For the occasion, several special activities were organised with various collaborators which were a great pleasure for all attendees.

Haynzie Music live at La Marina Terrace. Photo: @Spainwithlauren

The inauguration featured live music and DJs from Haynzie Music throughout the day to liven up the Terrace and make it even more vibrant. For the children, we had the fun photocall of Dino Park Algar, a children's entertainment show and a magic show that pleased the little ones and the not so little ones. Afterwards, we had a demonstration of birds of prey by Terra Natura in which we all learned a lot of knowledge about these wonderful animals. Finally, another highlight of the inauguration was the broadcasting of the Eurocopa matches played that same day on the screens of the L'Abadia brewery and Cantina Mariachi.

Terrace 1 of La Marina Shopping Centre and its incredible views. Photo: @Spainwithlauren

As for the promotion of the event, the inauguration was shared and shared on social media by several influencers who collaborated with the La Marina Shopping Centre. These content creators were invited to the event and helped to publicise the inauguration of Terrace 1 and the openings of the new stores, thus promoting the influx of people.
The invited influencers were:

Vero4travel, one of the most read Spanish-language travel blogs on the internet, along with their Instagram account where they share their travels around the world and lifestyle experiences. 

InsideBenidorm, Instagram account focused on gastronomic recommendations as well as leisure and tourism in Benidorm. Its publications highlight the best plans and places to visit in the tourist capital of the Valencian Community.

FoodBenidorm is an Instagram account that visits and shares the best restaurants in and around Benidorm, with 8.5mil followers on Instagram.

Spainwithlauren, run by Lauren, one of VisitBenidorm's ambassadors and Benidorm-focused content influencer. She has 11.5 thousand followers and has been featured on numerous trips and experiences. 

The Benidorm Enthusiast, Lucy and her colleagues create and share content with the aim of showing their audience (mostly Brits) all about Benidorm, news, restaurants, entertainment, events, places to visit, etc. They post via Instagram, Facebook, Twitter, YouTube and TikTok. 

Last Saturday, July 3rd, they have filmed an incredible video with all the news and other curiosities of La Marina Shopping Centre.

The next stage of the refurbishment will begin in autumn 2021 with the complete refurbishment of Terrace 2 and the leisure area on Terraces 3 and 4.

La Marina is the leading shopping and leisure complex in the region of Marina Baixa. Located in the affluent town of Finestrat, La Marina is frequently visited by both local residents of Finestrat, Benidorm and surrounding towns, but also remains popular with tourists from Spain, England, France, Russia and Germany. The Centre benefits from over one hundred retailers. These include headline brands such as Zara, C&A, Benetton and Ikea. Besides shopping, La Marina also boasts strong restaurant and leisure facilities, many located on their rooftop terrace which offers outdoor seating, children’s activities and great views of the town.

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